On November 23rd, Sotheby's will host the (RED) Auction in New York to benefit The Global Fund to fight AIDS, Tuberculosis, and Malaria. Among the diverse lots will be two pieces from Jaeger-LeCoultre, both customized by auction curators Sir Jonathan Ive, of Apple fame, and world-renowned designer Marc Newson. There is a special Atmos 561 Clock as well as a Memovox Tribute to Deep Sea wristwatch, both unique pieces created specially for this sale.
Ive and Newson collaborated with Bono to organize the (RED) Auction, which features much more than watches, to be held at Sotheby's New York headquarters next month. The first Jaeger-LeCoultre piece is the customized Atmos 561 Clock, which Newson himself originally designed back in 2008. The Baccarat crystal bubble houses an Atmos movement, powered by a technology Jaeger-LeCoultre first invented in 1928. A sealed capsule is filled with gases that expand and contract with changes in temperature, making the capsule function like a pair of bellows. This powers the balance, which moves at a glacial two beats per minute. This special Atmos 561 displays the month and moon phase as well as the time and has special red accents exclusive to this piece.
Next up is a piece-unique Memovox Tribute To Deep Sea with a bright red dial. The Tribute To Deep Sea came in two limited edition series, one recalling the European Deep Sea with a black dial and the other resembling the American release with a black and grey dial signed only "LeCoultre." There were made in limited runs of 959 and 359 pieces respectively, making this special (RED) Tribute To Deep Sea a unique piece in an already very limited collection.
The (RED) Auction will take place at Sotheby's New York headquarters on November 23, with all the proceeds going to The Global Fund to fight AIDS, Tuberculosis, and Malaria. There will be previews in Hong Kong (October 3-7), London (October 12-20), and New York (October 16-November 11), plus the Atmos Clock will be on display at Bergdorf Goodman in New York City.
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