Bell Ross B-Rocket Watch

If you’re looking for inspiration for a new wristwatch design, you could do a lot worse than a crush-worthy concept motorcycle. Like, chicken salad, for example. That would be a weird and bad subject to draw inspiration from. Fortunately, Bell & Ross with the former.

In partnership with Shaw Harley-Davidson, Bell & Ross recently unveiled the B-Rocket prototype bike. And while we wait for that beauty to materialize, we’ll focus on the two new watches, which are way beyond the concept stage. One is based on the 46mm BR 01 watch, the other on the design of the 42mm BR 03. With their crisp lines and functional faces, both watches look very much like the kind of timepieces you’d wear while hunched over a screaming speed demon. Now, we just wait on the second part of that equation.