“The rationale for this project is to help reduce the increasing problem of congestion when commuting in to cities and places of work. The solution is not to reduce the number of people travelling or to price them out of the city, but to provide them with another means of travel.”
“Using an electrically assisted cycle you are able to achieve a much quicker commute time, as average speeds are around 18 Mph this coupled with a free flowing experience makes the commute a less stressful experience. An electrically assisted cycle allows the rider the freedom you don’t get with public transport and yet produces zero emissions.”
“Repackaging this concept in a new aesthetic made possible by new stronger materials the aim is to change people’s prejudices against electrically assisted cycles.”
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